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Email Segmentation Ideas

Use i-Emailer's list segmentation tools for more effective campaigns

i-Emailer makes it easy to send targeted email campaigns to segments of your list (learn more about segmentation in i-Emailer here).


Ways You Can Segment Your Email List with i-Emailer:

Here are a few example segments you can create with your i-Emailer managed lists (tip: you can actually combine multiple criteria below to get really targeted with your list):
 

You Can Segment A List To: Why You Should Try It
Send a campaign to people within a specific interest group. You can provide more relevant content than when you send "general interest" newsletters to everyone. For example, a website for car fanatics can send an email about the newest Ferrari only to people who like sports cars (and not to people who like fuel-sipping hybrids).
Only send to people who subscribed within a certain date range So you can send your newsletter to your most recent subscribers, who might have missed your previous campaign
Send a campaign to people who clicked a link (or opened) a previous campaign Use this option to send followup campaigns or event invitations to people who expressed interest in a previous campaign. Note: this requires i-Emailer's AIM Reports tracking add-on.
Only send to "active" members of your list. Create a segment of those who have opened one of your 3 most recent campaigns. This is an easy way to "weed out" the non-responders of your list. Note: this requires i-Emailer's AIM Reports tracking add-on.
Send to "NON-active" members of your list. Create a segment of those who have NOT opened any of your 3 most recent campaigns. This is an easy way to send a followup to the non-responders of your list. Perhaps you can try a different subject line, date/time, or send in plain-text only to get better results. Note: this requires i-Emailer's AIM Reports tracking add-on.
Send to subscribers within a specific domain name If you have a group of customers in one company, you can target them by domain name. Or, test your delivery to yahoo.com, aol.com, etc.
Send to subscribers who did NOT open a recent campaign Maybe your subject line wasn't very intriguing, or got your campaign spam filtered. Use this technique to send a followup campaign to non-openers with a different subject line. Note: this requires i-Emailer's AIM Reports tracking add-on.
Send to people in specific states, ZIP codes, etc. If you collected "ZIP codes" as a field on your signup form, you can send special, locally specific offers to your customers based on that field (or any field, for that matter).
Send to members whose birthdays are in a certain month Include special gifts if they print out the email and bring it into your store (you can even pre-schedule birthday campaigns for the entire year).
Send to email addresses on your list that contain or do NOT contain specific text Narrow your list down to members of one organization, or exclude everyone from one company (like your all your competitors who are signed up on your list).


How to define a segment in i-Emailer

Defining the criteria for a list segment is super easy in i-Emailer:

  1. Log in to your i-Emailer account (don't have an account? Sign up for a free trial here)
  2. Click the "Create Campaign" button.
  3. Select your email template.
  4. Pick your list. On this step, choose the "Send to a segment of this list" option.
  5. Use the pulldown options to define the segment.

Cool idea: Use segmentation to send automatic birthday emails to your customers


Other Resources About Email List Segmentation: